Aim: be the world sock king
- Aim is to describe an enterprise’s objective in the future. It is a grand prospect requiring clear explanation, easy understanding and long-term efforts to realize.
- Be first and be best
- Based on the world, look forward to the future
Development Strategy: standing at a high starting point, pursuing high quality
- Higher starting point, more rapid development;
- High standard and high quality products
Tenet: make best socks
- Starting point of the company
- Only by making best products, can we make greatest contribution to the society.
Spirit: revive national socks industry
- It is Langsha People’s everlasting motive power to revive national industry;
- To realize good Langsha image, all from the operating level to every employee must master the spirit and image;
- Good Langsha image is the performance of Langsha’s honesty, justice and practice.
Style: dedicated, realistic, innovative
- Enterprise style is the spirit style generated and accumulated by Langsha’s employees in the enterprise growth course, and it is the practical attitude and action of the enterprise employees in practice. It focuses on emphasizing the company employees’ subjectivity and making them positively dedicated to the company’s interests. Langsha employees shall and must learn to be the master of yourself, overcome your shortcoming, fully exert your subjective initiative and inject vitality and motive power depending on your individuals into development of the company.- Dedicated: working attitude as a master, strict working style
- Realistic: correctly understand ourselves, develop advantages and avoid disadvantages, fully exert our potentials; understand our duties and actively undertake work responsibilities.
- Innovative: during the process to continuously pursue excellence, continuously get rid of the stale and bring forth the new, take the lead in fashion and realize maximum management benefits.
Employee Faith: gain trust before gain success
- Study hard, work hard, go straight, be aware and live happily;
- Separate the people from the problem;
- Stick by company, stick by vocation and stick by work.
Employee Promise: Langsha is my lifelong career.
- Master’s spirit, working for career
- Only the company develops can an individual develop;
- I am successful, so I am happy.
Employment Philosophy: talents with virtue must be valued.
Person with virtue but not talent can be employed;
Talents without virtue cannot be valued.
Person without virtue but not talent cannot be employed.
Core Competitiveness: learning organization + innovation + profit advanced
- Learning organization: learning
1) Learning organization emphasizes the learning capacity of organization. It is to make learning become a circle of bloodline flowing naturally in organization, express and keep organization vitality.
2) Depending on continuous learning ability and innovative thinking mode, actively, positively and rapidly adapt to changeable environment, attach importance to cooperation among employees, obtain strong teamwork strength, and everyone can make meaning of life.
3) Learning is the highest praise for employees. Learning is an input with fruitful return. Continue to learn throughout our lives.
- Innovative:
1) Innovation tenet: we have when others don’t; we dominate when others have; we lower price when others compete; we transform when others lower price.
Innovation policy: produce this generation, develop another generation and store one generation2) Management innovation: continuously improve management methods, motivate employees’ potential, use advanced management to create benefits, create “zero defect” products and lower production cost.
3) Technological innovation: through technological innovation and renovation of production technology, production process and production equipments, improve product quality and labor productivity. Technological innovation is to improve export competitiveness and improve added values.
- Profit advanced: expand sales to improve efficiency, save to improve efficiency, reduce employees to improve efficiency and make reform to improve efficiency.
Quality Policies: excelsior product quality, wonderful services and continuous innovation
1. Excelsior product quality:
Based on organization flow driven by customers, systematic process management control and dynamic resource allocation, emphasize strict execution of ISO-9000 international standard, control product quality strictly and adopt continuous upgrading methods to ensure realization and satisfaction of customers’ continuous changing needs.
2. Wonderful services:
1) Respect employees and affiliated parties’ interests and gain their confidences. Create values for customers, suppliers and partners by providing them with products and services; create opportunities to make employees and the company developed together.
2) Build up the idea of “customer oriented”. Take customer satisfaction as the goal, timely and accurately understand customer requirements and meet customers’ needs and expectations with best services.
3) Advocate in the enterprise: everyone shall provide satisfactory services for the “next work procedure” in the customer flow and provide powerful guarantee for final customer satisfaction.
3. Continuous innovation:
Make technological research, product design, application planning and customer services by innovative thinking, continuously guide consumers’ consumption concept, meet customers’ changing and potential needs and improve competitive of products and services to promote company development and make contributions to the society.
※ Personnel at various levels must understand and implement the company’s quality policies and objectives, and apply the policies and objectives to their own position. All employees shall make efforts to realize the company’s quality policies and objectives.
Interactive slogan: regard employees as our relatives, love Langsha as our family and consider Yiwu as our hometown
- All is good before everyone is good.
- Make employees satisfied before let them make customer satisfied products.
Work Principle: 1. finish your task correctly and well for the first time, and realize zero defect
- Working standard must be zero defect but not more or less. The word “more or less” means that we sometimes can meet requirements or means that we can meet most of requirements each time.
- Zero defect working standard means that we must meet all requirements of working process at any time and all time.
- If we want to do qualified work, we shall never compromise for nonconformity situations. We must do utmost to prevent error, and our customers will not receive nonconformity products or services. This is the meaning of “zero defect” working standard.
- Take “zero defect” as a state of mind: finish your task correctly and well for the first time; avoid double standard: “never make mistake”; “we attach great importance to prevention”.
- Finish your task correctly and well for the first time, which means reducing waste but improving efficiency.
2. Think for customers, survive for the company, work for yourself
Management Principles: Five managements, five decisions
- Five managements: no missing of general ledger (referring to all accounts to be managed and “five decisions”), everyone has item to manage; every item is managed by someone; item managing depends on performance; personnel managing depends on assessment.
- Five decisions: decide personnel, decide post, decide quantity, decide responsibility and decide assessment (the general ledger of the Five managements): “Five decisions” is a standard for HR operation. That is, decide personnel for various departments according to actual needs (decide personnel); decide posts for decided personnel to exert their merits and enthusiasm (decide post); to make them keep working efficiency and enthusiasm, working standard shall be quantized (decide quantity); form responsibility (decide responsibility); decide assessment methods and rules based on the aforesaid four decisions (decide assessment).
Marketing Concept: achieve win-win, enter the fortune paradise hand in hand
Management Mode: 1234567 management method:
One aim: be the world sock king
Two strategies: stabilize in China and develop all over the world
Three standards: make no defective product, accept no defective product and provide no defective product
Four employment principles:
Talents with virtue must be valued;
Person with virtue but not talent can be employed;
Talents without virtue cannot be valued.
Person without virtue but not talent cannot be employed.
Five philosophies:
Aim: be the world sock king
Tenet: make best socks
Faith: gain trust before gain success
Style: dedicated, realistic, innovative
Promise: Langsha is my lifelong career.
Six withs:
Work with objectives; post with responsibilities; management with regulations; language with civilization; behavior with norms; clothes with cleanness.
7S management: settle, straighten, scavenge, sanitary, schooling, safety and service
Implement three factors:
Dare (regardless of conditions): determination first, results second
Correct (target fixation): victory first, causes second
Rapid (hardworking): speed first, perfection second
Working standard: hardworking first, smartness second
